Theo báo VietNam Investment Review

ToCoToCo bubble milk tea is ready to enter a new journey with impressive progress in the milk tea business and franchising, not only in Vietnam but also reaching out to the global market.

Closing a relatively successful year 2023, ToCoToCo, a Vietnamese milk tea brand, founded and operated by Vietnamese people, is heading towards a new journey with sustainable and long-term growth goals.

More than 700 ToCoToCo stores are present in 56 out of 63 localities nationwide, and are beginning to expand to foreign markets

A bubble milk tea brand with rapid and sustainable growth in 2023

Amy Truong, founder of ToCoToCo, said that ToCoToCo bubble milk tea just celebrated a decade of establishment and development, with impressive results.

Accordingly, the brand eyes impressive growth encompassing more than 700 franchise stores, present in 56 localities across the country, becoming one of the fastest growing milk tea brands and owning the largest number of stores in Vietnam.

In addition, this brand is also expanding its influence into the international market with stores in Australia, Japan, and the US.

The birth of the ToCoToCo Ice Cream model, featuring an eye-catching orange colour scheme, is one of the highlights of ToCoToCo’s flexible and effective business strategy in the past year.

Since launching its first store in April last year, ToCoToCo Ice Cream has expressed rapid expansion with more than 100 stores to date, conquering customers with two main products: ice cream and coffee.

This move has opened up more opportunities for ToCoToCo to reach new customers, despite the food and beverages (F&B) market facing many challenges due to the impact of the economic slump, causing customers to tighten their belts.

According to F&B industry survey results published by Vietnam Report in September 2023, the total earnings of F&B businesses decreased by 3.9 per cent over the same period last year and will bottom out at the end of 2023.

Data from the ToCoToCo platform shows that up to 95 per cent of agents wish to continue renewing franchise contracts with this brand, thanks to stable business performance and consistent growth that exceeds business targets.

Many bubble tea franchise partners have also put their trust in the brand by opening four to five additional stores in many different locations.

Franchise stores account for 60 per cent of ToCoToCo’s total stores and are constantly growing to be able to serve many customers.

ToCoToCo was honoured in the Top 5 prestigious national quality brands in 2023 by the Asian Economic Research Institute

The persistent efforts of the pure Vietnamese milk tea brand have brought ToCoToCo an impressive record of achievements. Last October, ToCoToCo was honoured in the Top 5 prestigious national quality brands in 2023 by the Asian Economic Research Institute.

In addition, ToCoToCo is also proud to be the No.1 brand in Vietnam in 2022 voted by the Asian Business Development Research Centre, Top 10 typical Asia-Pacific brands in 2021 and the most popular milk tea brand according to the Nielsen survey 2020.

ToCoToCo – a bubble tea franchise chosen by many investors

Prioritising responsible business

One of the important factors behind ToCoToCo’s success stems from its rigour in selecting input material sources and the autonomy of raw material areas.

Starting from a country with developed agriculture, ToCoToCo bubble milk tea brand is a pioneer in using Vietnamese agricultural raw ingredients that meet international standards.

The main ingredients are green and Olong teas that meet organic standards from Phu Tho in Thai Nguyen, cassava from Nghe An, as well as fresh fruits grown and harvested from renowned agricultural regions such as Dalat, Ninh Binh, Hung Yen, or Moc Chau.

“All materials used by ToCoToCo must undergo testing by the research and development (R&D) department. Ingredients must be of clear origin, accompanied by invoices, and priority should be given to using products manufactured from factories with ISO 2:2000 certification,” said Trang Nguyen, director of Engineering and Technology of Taco Vietnam Trading Service JSC

From selected ingredients, under the research and creativity of the professional R&D team, diverse beverage menus, keeping up with hot trends, have been quickly introduced to customers at reasonable prices.

A sustainable business perspective and a focus on quality has helped the ToCoToCo franchise milk tea brand gain trust from customers, partners, and investors.

While Vietnam Investments Group continues to commit to long-term companionship with ToCoToCo after many years, many customers still remember and return to the brand, even though there are constantly new milk tea brands on the market.

On average each year, this brand sells 36 million cups of milk tea, produces over 1.5 million kilograms of pearls and 1.2 million kilograms of fruit preserves per year.

Founder Amy Truong said she is confident about ToCoToCo’s long-term development potential, even though the milk tea business and franchising market is becoming increasingly competitive.

“ToCoToCo is not simply a drink made from rich Vietnamese ingredients, each cup also contains joy, happiness, and the warmth of love,” she said.

Hotline: 1900 63 69 36; Website: tocotocotea.com/