A cup of ToCoToCo-branded jasmine green tea contains the dedication and meticulousness from the raw material selection to the process of marinating incense as well as the effort to conquer domestic and international customers.
Vietnamese jasmine green tea is an incredibly fragrant blend, which is the perfect combination of local high-quality green tea leaves and fresh jasmine flowers.
Cups of jasmine green tea with perfect flavour are the results of the R&D team’s brainstorming to look for high-quality material sources in collaboration with an elaborate and meticulous marinating process.
“At ToCoToCo, R&D’s team is considered one of the keys to the brand’s success. They are in charge of finding new drinks that keep up with trends, and simultaneously study new appearances and the benefits of materials. In addition, they must also go pioneer in studying the demand of each group of customers to have ideas to create drinks for target customers,” Ms Van Le – Chief Marketing Officer said.
The incubation of the flowers is repeated four times with a total 40 hours to have the best scent
To have accurate insight results, ToCoToCo collected data from several sources, including the benefits of materials, an in-depth view of young customers about their behaviors, their favourable drinks, and social listening research.
For example, after observing the youth’s habit of drinking tea at the office to help relieve stress and boost brain function. The R&D experts of ToCoToCo embarked on researching the organic jasmine green tea, which makes many young people cool down.
“During the process of studying a new look for jasmine green tea, to avoid familiarity to the point of boredom of customers, R&D expert compared the values from the old formula to the new formula. If the improved formula still retains the value of the product from the quality of ingredients, and nutritional value but the taste is better, then this change deserves to be brought to customers with a completely new look,” said Van Le
The meticulousness of the marinating incense
The deployment and exploitation of the quintessence of Vietnamese agricultural product quality is reflected in the selection of raw material suppliers. ToCoToCo’s team of experts is always patient and steadfast in searching for raw material sources ranging from jasmine green tea grown in Moc Chau tea fields at an altitude of over 1,000 m-where there are cool, foggy mountainous areas with high humidity. Green tea harvested here is always appreciated for its excellent quality and flavor.
Jasmine flowers are picked at 9-10:00 AM and 14-17:00 PM when their buds are still closed, keeping the perfect scent
After selecting green tea with excellent quality and flavor, the process of marinating incense is an art with the traditional manual method without adding any chemicals or additives.
Jasmine flowers are picked at two time slots namely 9-11:00 AM and 14-17:00 PM, except on rainy days. At that time, their buds are still closed, keeping the perfect scent. The flowers are kept cool until nightfall. This meticulousness helps to keep the best scent and quality of jasmine flowers.
The process of marinating incense usually begins when it is dark. Artisans will pour a layer of tea and then a layer of flowers on the bamboo pot. Time for incubating the flowers for a long time (8-12 hours) depending on the secret of each house’s own tea-making.
During that period, ToCoToCo’s artisans will turn the position of tea and jasmine flowers every two hours. When the tea has absorbed the first flower scent, it is sieved to remove the old flowers and add a new layer of flowers. They will repeat this incubation of the flowers about four times with a total 40 hours to have the best scent.
Tea also absorbs moisture from fresh jasmine flowers, so finally, tea with enough flower flavor will be put into drying. After the elaborate marinating process, ToCoToCo offered a very special drink, in which tea is fermented and blended with jasmine. Jasmine green tea has excellent flavour with the sweetness of jasmine and bitterness of tea, creating a refreshing and relaxing feeling for users.
Commitments in utilising ingredients from Vietnamese agricultural products
ToCoToCo’s consistency in utilising ingredients from Vietnamese agricultural products, especially green tea-which is a core material, with clear origins contributed to changing the unsympathetic mindset of many consumers about milk tea ingredients in the domestic market.
ToCoToCo has launched temperature controlled packaging model to keep the drinks at the best quality
ToCoToCo is one of the rare brands in the Vietnamese market that supplies raw materials that meet ISO 22000 standards, which is food safety management standards provide specific requirements for a food safety management system that will enhance your ability to consistently deliver products and services that meet consumers, as well as statutory and regulatory demands.
“The consistency in using the traditional incense margination method for jasmine green tea to create cups of tea with excellent flavour and quality show that ToCoToCo considers the quality of drinks is the core value of the brand. Enjoying a cup of jasmine green tea with meticulous incense margination process will help customers feel the peculiarity of Vietnamese agricultural products,” said Van Le
“The brand also extends its store system to reach more customers. ToCoToCo wishes to continue to bring delicious drinks from Vietnamese agricultural products to customers in all parts of the country and the world, fulfilling the goal of promoting and introducing the quality of Vietnamese agricultural products,” said Mr/Ms.
ToCoToCo has grown dramatically, with nearly 1,000 stores, becoming one of the fastest-growing milk tea brands and processing the largest number of stores in the country. It has also expanded its influence internationally, opening stores in Australia, Japan, and the US.
Hotline: 1900 63 69 36
Website: https://tocotocotea.com/
