Thanks to the characteristic acrid taste and natural aroma, green tea is a beloved product of young people, helping them to relieve stress from work or study so that they can stay refreshed and cool.
Young people today have many advantages in terms of youth, health, learning conditions, skill development, and the ability to experience life. There is no denying that young people possess abundant amounts of energy but it diminishes very quickly. Pressure from study, work or stress from relationships causes young people to face fatigue, anxiety, and even burn-out.
Thus, in recent years, the concept of “healing” has gained significant traction among the youth in Vietnam, reflecting a broader societal shift towards prioritizing mental health and emotional well-being. This trend, while offering many benefits, also presents challenges for companies and workers in the country.
ToCoToCo’s R&D team look for high-quality material region to create cups of tea with best quality
The rise in popularity of healing activities such as meditation, sound therapy, and travel among Vietnamese youth can be attributed to the pressures of modern life, including work stress and personal issues.
Along with outside activity, many young people have a habit of drinking tea at the office to feel cool down. They think that having a nice cup of green tea every morning is a great way to relieve stress and boost your brain function, hence they will often easily learn to balance their lives, have a better life, both mentally and physically.
“We also observe the image of young people and officers sharing their quiet moments with a cup of green tea, which is a way to help them regain their spirit and concentrate on work. These images gave ToCoToCo ideas to study customer insight to prepare for the debut of a signature drink made of jasmine green tea for young officers,” Ms Van Le – Chief Marketing Officer said.
“To have accurate insight results, ToCoToCo collected the data from several resources, including the benefits of materials, in-depth view of young customers about their behaviors, their favourable drinks, and social listening research. By the way, ToCoToCo’s R&D team studied and debuted the jasmine organic green tea,” Trang Nguyen, director of Engineering and Technology of Taco Vietnam Trading Service JSC said
Fresh jasmine flowers are also carefully selected to enhance the aroma of cups of tea
Green tea has uncountable benefits to make young people awake. Green tea’s l-theanine works by way of nerve cell receptors for GABA, glutamate, and other neurotransmitters, and has calming effects. It helps to increase dopamine and the production of alpha waves in the brain, which create a pleasant, relaxed state.
In clinical research, l-theanine has been found to help boost attention, mood, cognition, and even quality of sleep. However, it doesn’t diminish alertness.
Green tea’s caffeine works well with l-theanine to enhance brain function, including mood, vigilance, reaction time, and memory. Some people have a more even, focused energy that allows for better productivity when they drink green tea, compared with coffee, which has about three times the amount of caffeine.
Green tea also contains an amino acid called L-theanine, which has been found to help reduce stress and boost your mood. Research shows that the combination of caffeine and L-theanine improves brain function by strengthening working memory and attention, and reducing anxiety.
With several benefits, savouring a cup of jasmine tea has the potential to provide the required strength to go through a bustling day, contributing to a holistic feeling of wellness and cognitive balance.
Organic jasmine green tea: drinks good for your health
Jasmine green tea is the perfect combination of high-quality green tea leaves and jasmine flowers. Tea is fermented and blended with jasmine, this process is repeated many times to make tea sweet-smelling like jasmine. Jasmine tea is yellow, with the sweetness of jasmine and bitterness of tea, creating a refreshing and relaxing feeling for users.
According to ToCoToCo’s study, another key factor in managing a 12-hour workday is having a good night’s sleep. While on first thought, the idea of a caffeinated beverage helping with sleep sounds impossible. However, studies have shown that green tea can promote both the quality of sleep and the quantity.
Jasmine green tea lies a beautiful fusion of two unique ingredients namely fragrant jasmine flowers and delicate green tea leaves
The reason is simple because theanine works to reduce stress-related hormones and neuron excitement in the brain, it helps the brain to relax. When the brain is relaxed, and can “shut off” at night, it’s easier to get in those recommended eight hours of uninterrupted sleep.
High blood pressure is one of the most common risk factors for heart disease. Research shows that consuming green tea significantly lowers systolic and diastolic blood pressure, which are the two different numbers by which a person’s blood pressure is recorded.
Jasmine Green tea is loaded with polyphenols, particularly catechins. These antioxidants are known to combat oxidative stress, which is a key contributor to the development of heart disease.
When it comes to protecting heart health, you should first consider working on cholesterol balance. Some research suggests that the compounds in jasmine tea, particularly catechins, can help reduce levels of LDL (bad) cholesterol.
The harmonious blend between jasmine and green tea.
Vietnamese jasmine green is an incredibly fragrant blend- one may even call it the queen of jasmine teas. Traditionally, Vietnamese prefer their tea green, either straight or naturally scented with flowers. This fine organic jasmine green tea was scented traditionally by layering jasmine blossoms between fresh harvested green tea leaves repeatedly.
“Green Organic jasmine tea is not only appealing to the senses but also contains many healthy nutrients such as antioxidants, vitamin C, and amino acids. This is the perfect wine for those who love tea and want to enjoy the great benefits of a natural, organic product. Green organic jasmine tea has the delicate, gentle flavour of green tea leaves along with the passionate, sweet scent of jasmine flowers,” Ms Van Le – Chief Marketing Officer said.
“Upon opening your jasmine green tea, at the heart of jasmine green tea lies a beautiful fusion of two unique ingredients namely fragrant jasmine flowers and delicate green tea leaves. Jasmine flowers have long been prized for their captivating aroma and calming properties. When paired with the subtle earthiness of green tea, they create a harmonious blend that awakens the senses and soothes the soul,” Ms Van Le – Chief Marketing Officer said.
“At ToCoToCo, we choose two quintessential materials to create favour drinks for young people. When drinking ToCoToCo jasmine green tea, the cup of tea emits a gentle scent, evoking a feeling of relaxation and comfort. The taste of tea is both elegant and delicate, bringing a relaxing tea-drinking experience, close to nature,” Ms Trường – Farm Director
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